• Claire

The 3 Biggest Mistakes I Made as a Wedding Planner (and how you can avoid them)

Updated: Oct 14, 2020

1. I believed I could do it on my own.

Let me be real with you. (As always -- no fake stuff around here.) You should never, ever do a wedding day alone, without at least 1 assistant. Part of the role of the wedding planner is to (essentially) be at all places at all times and that won’t be possible if you’re running the wedding day alone. You need and want someone to be there to help you do all the things in order to have the best wedding day experience.

Some examples of what to delegate:

  1. Setting up reception space -  It is often an important task that takes more time than the other parts of the day. Delegating to an assistant to set up each table is one of the best things you can do! Most tables have the same table top decor (i.e. At the center: table number, candles of some sort, floral arrangements or accents. Around the edge: Chargers, napkins, menu or thank you card, flatware, glassware, etc.) and therefore, it is not a necessarily challenging task but it takes time. 

Lauren Scotti Photography

2. Checking in with other vendors - Throughout wedding day, it is part of the wedding planners role to be checking with the other vendors (i.e. photographer, videographer, DJ, venue manager, florist, etc.) and ensure that they have what they need to do their job + to check in if they need anything. It’s as simple as asking, “How are you doing? Can I bring you anything?/ Do you need anything?” 

3. Keeping the timeline - This can be a make or break type of thing! Part of your role is to ensure that the day stays on timeline. One of the worst things you can do is micromanage people (never do it! It doesn’t help anyone.) so, if you notice that you are running behind on the timeline due to a specific vendor or circumstance, it can be as simple as making a mental adjustment and checking in with the vendor to see if you can help. 

My very 1st wedding, I didn’t have an assistant and let me tell you what it was like … horrible. (The couple was beautiful and perfect, but I was having baby heart attacks all day. Always feeling like I was missing something. You’re one step ahead of where I was because, the thing I lacked? Education and resources.) 

McKenna Mansfield Photography

2. I didn’t walk confidently in what I had to offer. 

I lived every day believing that someone else was better at the job than I was and was deserving of every client I had wanted. I believed there was a limited amount of weddings and that they were all taken up by the other, bigger companies. I believed that what I had to offer was no better and no different than what other people had to offer. Sound familiar? 

I believed all these lies. 

The truth is that yes, some people might have more experience than me (or you.)  But, that does not remove you from the possibility of success. Someone else might already be saying something but, they could never say it the way you would and could.  

Not a single other person has YOUR perspective, experience or value. ONLY you have that! YOU have the ability to impact and serve clients differently than anyone else. No one can take that from you because you’re YOU and they’re not. So, really, you have the upper hand. 

The other thing? If you don’t speak confidently about your products, services, and what YOU have to offer, no one is going to believe you. You need to be your own biggest cheerleader! Cause, girl, YOU CAN DO IT! 

Lauren Scotti Photography

3. I expected rapid growth right away and I was disappointed when it didn’t happen.

This is a hard pill to swallow, right? You’re putting in the work. You’re putting in the hours. But, you’re not seeing those inquiries land in your inbox. You’re not seeing those dream clients show up, begging you to work with them. 

I felt that way too. 

The truth is - there is TRULY no such thing as an overnight success. Overnight successes usually happen over years. 

It requires hard work, brainstorming, volunteering your services for free or discounted prices, trying new things and not being good at them, not getting the accolades. It’s not easy. That’s why so many people start and don’t finish working on the dream they had. Because, it’s hard. 

The key to achieving that success: Consistency and grit. 

McKenna Mansfield Photography

Showing up, over and over again. On social media, with your clients, sending letters, texting them, providing new and fresh content. And getting back up again when the going gets tough. When you thought a client was ready to book and then, all of a sudden they’re going in a different direction. When you aren’t hitting your goals and you don’t know why. When you’re doing all the things they tell you to do and you’re not where you want to be. 

It’s not easy. But, I KNOW with certainty that you can do it. You have as much capacity and ability for success (however you define it!) as the next person. You can do it + I am in your corner, cheering you on, always. 

Lots of hugs, grit and grace - always,


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